Rose, marketing is about communicating the lifestyle opportunities
we are creating. We are focussed
on designing and delivering homes which provide the foundations
for our purchasers to build the lifestyle they dream of.
Placing an advertisement in a newspaper, printing a brochure,
database mailouts…these activities are the end result
of our marketing philosophy, not the beginning.
For Rose, marketing starts with listening to our market
– the people who purchase and live in Rose’s
properties and forever making our homes better than the last.
Translated into our designs – Architectural, Interior,
and Landscape, the feedback and suggestions we receive from
our purchasers is at the very core of Rose marketing.
Naturally, the most important component of our marketing
mix is the product - our properties. Be they 2 bedroom apartments,
5 bedroom harbour front mansions or retail outlets, the designs
of our properties must correlate directly with the demand
expressed by our market.
Once we achieve this, we know the promotional aspects of
our marketing mix will be more effective in communicating
the vision of our founders as encapsulated in each Rose